hello.coop
Free SSO solution with 17 login providers for B2C and B2B apps
AI Summary
Hellō is a free identity interchange platform that simplifies Single Sign-On (SSO). With a single OpenID Connect integration, developers gain access to 17 login providers for B2C apps and automatic Enterprise SSO for B2B applications without SAML configuration.
✓ Pros
- + Completely free for B2C and B2B SSO integration
- + One integration instead of 17 separate provider configurations
- + Zero-config Enterprise SSO without SAML setup or certificate management
✗ Cons
- − Dependency on a central identity interchange service
- − Lifecycle and offboarding features not available until Q1 2026
Use Cases
- → Social login for B2C apps with choice of 17 identity providers
- → Zero-configuration Enterprise SSO for B2B SaaS applications
- → Automatic employee offboarding in B2B apps via Hellō Lifecycle
- → GitHub account management with automatic access revocation upon departure
Who is it for?
Developers and SaaS companies looking to quickly implement SSO functionality for free without complex configuration.
Tags
What is hello.coop?
Hellō is an identity interchange platform that simplifies single sign-on for web applications. Developers integrate OpenID Connect once and gain access to 17 login providers at the same time. The platform targets both B2C apps that want to offer users a choice of social login options and B2B SaaS products that need enterprise SSO. There is currently no charge for either.
Core features
- 17 identity providers via a single integration: One OpenID Connect integration is enough to offer sign-in through all 17 supported providers, without configuring each one separately.
- Zero-config enterprise SSO: B2B apps get enterprise SSO support automatically. SAML configuration and certificate management are not required.
- Hellō Lifecycle (from Q1 2026): A planned feature for automatic offboarding. When an employee leaves a company, Hellō revokes access to connected B2B apps without manual intervention.
- GitHub account management: Access rights to GitHub can be managed through Hellō and are revoked automatically when an employee leaves.
Who is hello.coop for?
The target audience is developers and small to mid-sized SaaS teams that want to add SSO quickly, without building infrastructure or negotiating provider contracts. Developers building a B2C app who want to give users flexible login options avoid the individual integrations by using Hellō. Developers selling B2B software who face enterprise customer requests for SSO get an answer without SAML overhead.
The lifecycle features are not yet available. Teams that need automated offboarding today will have to wait until at least Q1 2026 or look for other solutions.
Context & alternatives
Hellō falls into the identity-as-a-service category, specifically federated identity and SSO aggregation. Comparable services in this space include Auth0 and Clerk, which offer similar integration patterns but typically bill by number of users. WorkOS focuses specifically on B2B SSO and is another direct point of comparison, though it charges from the first enterprise customer.
The key difference with Hellō is that the platform actively aggregates identity providers and manages the connection to each one. Teams that do not want to run their own identity routing and are willing to delegate that part of the infrastructure to a central service get a clear division of responsibilities here.
