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Mautic

Open Source

Open-source marketing automation for maximum control

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9,531 Stars NOASSERTION 7.1.0 Apr 30, 2026 Since Aug 2013 286 open issues

AI Summary

Mautic is a free, self-hosted marketing automation platform for managing campaigns, lead nurturing, and customer journeys. It is designed for businesses that need full control over their marketing data and want to avoid SaaS dependencies.

✓ Pros

+ Completely free and open-source
+ Full data control through self-hosting
+ Flexible automation capabilities and integrations

✗ Cons

− Requires technical expertise for installation and maintenance
− Less polished than commercial SaaS alternatives

Use Cases

→ Automated email campaigns and lead nurturing
→ Customer journey mapping and segmentation
→ Landing pages and forms for lead generation
→ Marketing automation with behavioral tracking

Who is it for?

Tech-savvy marketers and businesses that prioritize cost savings and data privacy.

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