Rybbit
FreemiumCookieless Google Analytics alternative with Session Replay and GDPR compliance
AI Summary
Rybbit is a modern, cookieless web analytics platform as an alternative to Google Analytics. It offers real-time tracking, Session Replay, Conversion Funnels and Web Vitals monitoring with full GDPR compliance. The tool is open source, can be self-hosted or used as a cloud service and integrates with a single line of code.
✓ Pros
- +Fully GDPR/CCPA compliant without cookies and consent banners
- +Open source with self-hosting option and EU infrastructure in Germany
- +Comprehensive features such as Session Replay, Funnels and API access already included in the basic plan
✗ Cons
- −Comparatively young tool with a potentially less mature ecosystem than established providers
- −Session Replay only available from Pro plan onwards, not included in standard tier
Use Cases
- →Cookieless website tracking without consent banners for GDPR-compliant data collection
- →Session Replay for analyzing user behavior and UX issues
- →Conversion funnel tracking to identify drop-off points in the sales process
- →Real-time monitoring of Core Web Vitals and performance metrics
Who is it for?
For startups, developers and privacy-conscious companies looking for a lightweight, GDPR-compliant analytics solution without tracking complexity.
Tags
What is Rybbit?
Rybbit is a web analytics platform that works without cookies, making consent banners unnecessary. The tool collects usage data in compliance with GDPR and CCPA without storing personal information in cookies. Integration requires a single script line. Rybbit is open source and can be self-hosted. Those who prefer not to run their own server can use the cloud service, which runs on EU infrastructure in Germany.
Core features
- Cookieless tracking: Page views, referral sources and user behavior are captured without cookies. No consent banner required.
- Real-time dashboard: Active users, traffic sources and page performance are available live.
- Session Replay: Records individual user sessions for analyzing click paths and UX issues. Available from the Pro plan onward.
- Conversion Funnels: Multi-step funnel analysis shows at which point users drop off.
- Web Vitals monitoring: Core Web Vitals such as LCP, CLS and INP are captured automatically and displayed in the dashboard.
- API access: Raw data can be retrieved via an API, included in the base plan.
Who is Rybbit for?
Rybbit is aimed at developers and small teams who want analytics without the overhead of privacy compliance work. Startups benefit from not needing legal advice on cookie compliance. Self-hosting gives full data control and removes dependency on third-party providers. The simple integration makes the tool manageable for non-developers, as long as someone handles the initial setup. Docker experience helps with self-hosting. Without it, the initial setup can stall.
Context & alternatives
Rybbit belongs to the growing category of privacy-friendly analytics platforms, which includes Plausible Analytics and Umami. Plausible is also cookieless and GDPR-compliant, but does not offer Session Replay. Umami is also open source and self-hostable, but focuses more narrowly on basic page tracking without funnel features. Rybbit attempts to combine both aspects: lightweight privacy-first tracking alongside features that are otherwise reserved for larger platforms. The ecosystem is young. Anyone who depends on mature integrations, extensive documentation or a large community forum will hit limits sooner than with established alternatives. Those who want Session Replay and funnel tracking without GDPR risk in a single tool will find few direct competitors at this price point.
