Opinion & Analysis

AI doesn't just replace jobs – it decouples value creation from human labor. Why the distribution question is more important than the automation question.

WordPress builders like Bricks, Builderius, and Etch deliver clean code – but don't solve the actual problem. Why AI is reframing the builder question.

Webflow built real code instead of proprietary formats – yet still faces a strategic dilemma. Why technical superiority is no longer enough.

Elementor AI and Divi AI sound good – but don't solve an architecture problem. Why proprietary formats block AI-generated code and what the builder industry would need to do differently.

AI is fundamentally changing the web: The abstraction layers on which WordPress, Elementor, and Webflow are based are losing their raison d'être. Why code is suddenly more directly accessible than builders.